By Katie Cherman, Senior Real Estate Specialist and Board Member, Portland Elder Care Council
The real estate market is constantly evolving, and selling a home today requires a well-thought-out, tailored plan. While pricing your home correctly remains the single most important factor, staging can play a crucial role in maximizing your home's value and minimizing days on the market.
Pricing: The Foundation of a Successful Sale
Pricing a home correctly means considering the current market, neighborhood trends, and the property's potential. An overpriced home might sit on the market too long, while underpricing can leave money on the table. A skilled real estate agent will help you find the sweet spot based on data and experience.
Staging: Creating an Inviting Canvas
Staging helps potential buyers envision themselves living in your home. The goal is to present the house in a way that feels welcoming yet neutral enough for buyers to imagine their future there. Our goal is to help the buyer create an emotional connection with the home.
Cleanliness Counts
A deep clean is essential. Buyers often open drawers, cupboards, and closets to assess storage space. A clean home signals to buyers that the property has been well cared for.
What to Expect During the Staging Process
Your real estate agent will gather bids from professional stagers and present examples of their previous work. According to the Real Estate Staging Association, staged homes sell up to three times faster than non-staged homes.
The Power of Great Photos
Nearly all home searches begin online, so compelling photos are critical. Staging makes your listing stand out from the competition by showcasing the home's full potential.
Selling a home is a tremendous and often emotional undertaking. Having a skilled agent guide you through the process is fundamental to a smooth, successful sale.
Here are a few examples of the power of staging from some of my previous listings.
Happy selling!
Katie Cherman is a Senior Real Estate Specialist and a proud board member of the Portland Elder Care Council. She helps seniors and their families navigate the home-selling process with ease and care.
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